My name is Scott and I am a no holds barred first class marketing and technology geek.
It took me the longest time to even admit that (almost 6 years). I got into Internet Marketing back in 1999, but it wasn't until 2007-ish that I finally accepted the fact that I'm an expert in this field.
Why? To be candid, I'm not really sure. Maybe it's because I can probably do this stuff in my sleep. Or maybe it's because I've built and optimized hundreds of websites and whenever I visit someone else's website I can instantly tell whether or not it was built properly.
I don't even mean to do it. It just happens automatically.
I know, I have issues. But that's completely okay. Because if you hired me to do your Internet Marketing, you would think something completely different :)
My passion for Internet Marketing runs so deep that I cringe every time I see a local business website that doesn't have proper meta tags. Yeah, it's that bad. Restaurant websites are notorious for it, which frustrates me to no end. It's a fast, super affordable one time fix that would quickly translate into more butts in seats.
Think about it... If Google doesn't know what your site is because it's not optimized properly (or at all!), then it's difficult for it to get seen when potential customers are searching for what you offer.
And trust me, they ARE searching. A ton of them. Every day. In droves.
But here's the key... most of them are NOT searching for your business. They are searching for a solution to their problem Your #1 goal online is to get found by those people and help them easily undertsand what your business can do to help solve it.
After a decade of film crewing countless commercials, TV spots, and several major motion pictures throughout the 1990's, I had an interest in building websites. Even though I had a virtually useless liberal arts degree from the University of South Carolina that had nothing to do with building websites, I wanted to follow my interest. So in the early 2000's I taught myself by building my first website for my business, then thought to myself, "what good does it do if I have a great looking website but have no visitors coming to it?"
Yes, the "build it and they will come" revelation hit me. Except that revelation is completely false. That's where my passion for Internet Marketing began.